Product & Category Intelligence
Which product is critical, which category is about to move — the product and category sides in one place.
The product side tells you what happened today: which product is running out, which size is missing, which one is not paying back its ad spend. The category side tells you what comes next: which category accelerates and when, what happened on last year’s key dates, and which window you should prepare for this year.
Product Strategy — 8 Tabs on One Page
Stock depletion, reorder window, broken size, rising trend, investment ready, slow mover, cross-sell and product RFM. Eight analyses as tabs on the same page, each exportable to Excel.
- Stock Depletion — estimated days until sold out
- Reorder Window — when to place the next order
- Broken Size — has the best-selling size run out?
- Rising Trend and Slow Mover separation
- Cross-Sell — frequently bought product pairs
- Product RFM — 8 segments, from Champion to Dead Stock
Category Intelligence — Analysis, Planning, Key Dates
The category side runs separately from products. Which category moves and when, what happened on last year’s key dates, and which window to prepare for this year — all at category level.
- Category Analysis — performance and momentum
- Category Planning — demand forecast per category
- Key Dates — event calendar including lunar shift
- Comparisons are event-aligned, not calendar-aligned
Product Analysis — Visits, Sales and Ad Spend
Products that get visits but no sales, burn ad spend without converting, or sell well on few visits are listed separately. Thresholds are not fixed; they are derived from each brand’s own distribution.
- High visits, no sales — wasted ad spend detection
- High ad spend, low sales — budget cut candidates
- Few visits, strong sales — visibility opportunity
- Thresholds from the brand’s own percentile distribution
Size Matrix and Returns Analysis
Stock and sales velocity for every size in a single matrix, with return rates broken down by size. Which size sells out early, and which one comes back?
- Size × stock × sales velocity matrix (XS–XXL)
- Broken size alert — when the best seller runs out
- Return rate — detailed by size and product
- Decision support for production planning
The module at a glance
Where does it help in practice?
The popular size of your best seller has run out
Broken Size alert; the product is pulled from ads automatically.
"When should we start preparing for Ramadan?"
Key Dates gives last year’s event-aligned window and the required lead time.
Is the "was" price in your discount claim correct?
Regulatory Compliance compares it with the lowest price of the last 10 days; without evidence it says "Not measurable".
Modules used together
CRM & Customer Intelligence
Segment customers by behavior and reach the right person at the right moment.
View detailsCategory Optimization
Let the system order your category pages by real sales performance.
View detailsFeed & Creative Operations
Manage your Meta and Google product feeds from one panel, and apply visuals to hundreds of products in a single click.
View detailsAds Management
Manage your Meta and Google ads in one panel — the system tells you which action comes first.
View detailsAnalytics & Reporting
Ads, sales, and customer data in a single dashboard — with the numbers guaranteed to agree.
View detailsTry the Product & Category module with your own brand
In a 30-minute demo session, we'll show you how the module works and the value it can bring you.